Slugs

A slug is the part of a URL that comes after the domain.

For example:

https://yourbrand.com/webinar

The slug is:

webinar

Slugs help users, search engines, ad platforms, and teams understand what a page is about.

How slugs work in Atomicat

When publishing a page, you select:

1. A site or domain.
2. A slug.

Atomicat combines them into the final live URL.

Domain	Slug	Final URL
yourbrand.com	offer	https://yourbrand.com/offer
yourbrand.com	quiz	https://yourbrand.com/quiz
yourbrand.com	thank-you	https://yourbrand.com/thank-you

Homepage slug

The homepage or root path is usually represented by / or an empty slug, depending on the publishing flow.

Example:

https://yourbrand.com/

Use the homepage path when the page should be the main page for that site.

Good slug examples

Use slugs that are short, readable, and specific.

Good examples:

• offer
• webinar
• quiz
• thank-you
• product-name
• lead-magnet
• free-training

Slugs to avoid

Avoid:

• Very long slugs
• Random numbers unless required
• Spaces
• Special characters
• Slugs ending with /
• Team-only names like test-page-final-v3

Atomicat can block slugs that end with / because this can create inconsistent URL behavior.

SEO and conversion best practices

• Use words that match the page purpose.
• Keep the slug easy to read.
• Avoid changing live slugs after ads or emails are active.
• Use consistent patterns across funnel steps.
• Use thank-you or similar clear paths for post-submit pages.
• Avoid keyword stuffing.

Slug conflicts

Only one page should control a specific slug on a site.

If you publish a page to a slug already used by another page, Atomicat may warn you or block the action.

For example:

yourbrand.com/offer

should not be used by two different active pages unless you intentionally overwrite the previous page.

Recommended funnel slug structure

Funnel step	Suggested slug
Opt-in page	free-guide or webinar
Quiz page	quiz
Sales page	offer
Upsell page	upsell
Downsell page	downsell
Thank-you page	thank-you

Frequently asked questions

Can two pages use the same slug?+

Not on the same site at the same time. Atomicat checks for conflicts to avoid accidental overwrites.

Should I include the domain in the slug field?+

No. Enter only the path, such as offer or thank-you.

Should I start the slug with a slash?+

Atomicat visually combines the domain and slug. Use the format expected by the publish modal and avoid ending the slug with /.

Can a slug affect SEO?+

Yes. Clear, readable slugs help users and search engines understand the page topic.