Funnels and analytics
Funnels are listed under AtomicFunnel in the product. They let you define how visitors move through published pages on a site, then review step-by-step analytics for that journey.
A funnel does not replace your normal URLs. Each step is still a regular page with its own publishing state, domain, forms, quizzes, products, pixels, and buttons. The funnel adds structure and reporting on top.
What you can do​
| Capability | Description |
|---|---|
| Create | Name the funnel, pick the site, and choose at least two pages that are not already in another funnel. |
| Connect | Draw one outgoing link per page and one incoming link (except the entry page). Loops are blocked. |
| Extend | Add page pulls in more published pages from the same site, up to ten total steps. |
| Save | Validates the graph, ensures every page is published, and stores the journey for analytics. |
| Analyze | Open Funnel analytics for date presets or custom ranges, per-step cards, optional commerce summaries when available, and CSV export. |
| Manage | Search, rename, delete, assign to project, and resolve duplicate page warnings. |
How Atomicat validates funnels​
The funnel editor is designed for a linear journey:
- A page can connect to only one next page.
- A page can receive only one incoming connection.
- Circular connections are blocked.
- Every card must be connected into the path before the funnel is considered clean.
- The editor caps added pages at ten steps.
- Pages should be published before saving and measuring.
If you need branching logic, use quiz flow logic, page buttons, or separate funnels rather than forcing multiple outgoing funnel connections.
Non-negotiable rules​
- Every step must be a published page before the funnel saves.
- Every page card must sit on the path (no disconnected cards).
- Each page should appear in only one funnel at a time for trustworthy metrics.
- Keep one site per funnel so domains and step metrics stay coherent.
Analytics basics​
Funnel analytics can calculate page-step metrics, lead metrics, and quiz submission totals for the selected date range. Use custom ranges and CSV export when you need to compare campaign periods or share results with your team.
Use funnel analytics to answer:
- Where does the biggest step drop-off happen?
- Which steps produce opt-in submissions?
- Which steps produce quiz submissions?
- Did a recent edit improve conversion for the selected period?
- Does the funnel path still match the live visitor journey?
Project behavior​
Projects help organize funnels with related pages, sites, products, videos, and campaigns. When a project is selected, Atomicat can create new funnels with that project ID and filter lists to the selected project context.
Where to go next​
- Create a funnel
- Connect steps · Connection rules
- Add pages
- Manage funnels
- Funnel analytics · Step metrics · Date filters · Export and reset
Related docs​
FAQ​
Does a funnel redirect visitors automatically?
No. A funnel defines the intended journey and reporting. Your page buttons, forms, quiz results, products, and redirects still need to send visitors to the correct next URL.
Why can I only connect one next page?
AtomicFunnel validates a linear path so conversion and drop-off metrics stay readable. For branching paths, use quiz logic or separate funnels.
Why does a page reuse warning matter?
If the same page belongs to multiple funnels, analytics can become harder to interpret because the same visitor behavior may be evaluated in more than one journey.
Can I export funnel data?
Yes. The analytics view includes CSV export for the current funnel metrics.