A/B testing overview
Learn what Atomicat A/B testing is, where to create tests, where to read results, and who can use it.
A/B test types
Choose between Atomicat page variants, split URL, and external redirect A/B tests.
A/B test goals
Understand every Atomicat A/B test goal: traffic split only, checkout click, any button click, click selector, and URL visit.
A/B test lifecycle and editing rules
How Atomicat A/B tests move from draft to running to archived, what you can edit at each stage, and how redeploy works.
Reading A/B test results
Interpret Atomicat A/B test results: visitors, conversions, lift, decisions, declared winners, SRM traffic health, and trends in the Analytics app.
Declaring a winner
Declare a winning variant in an Atomicat A/B test to publish it on the entry URL and archive the experiment.
A/B testing troubleshooting
Fix common Atomicat A/B test problems: activation failures, always seeing the same variant, zero conversions, and SRM warnings.