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Funnel connection rules

Atomicat funnels are sequential: each page leads to at most one next page, and each page (except the first) receives traffic from at most one previous page. Loops are not allowed.

The editor prevents you from creating links that break those rules. Typical messages include:

  • Circular connections are not allowed — you cannot create a path that eventually points back to an earlier page.
  • Each page can only connect to one other page — you cannot add a second outgoing link from the same page.
  • Each page can only receive one connection — you cannot add a second incoming link to the same page.

If a link is not allowed, it will not be added; read the message and adjust your plan.

When you click Save​

Save also checks:

RequirementWhy
At least two pagesA funnel needs a real path, not a single page.
Every page participates in a linkOrphan cards would make analytics meaningless.
Every page is publishedUnpublished pages cannot represent a live visitor path.

If any check fails, the funnel does not save and you see a clear error explaining what to fix.

Warning panel (before save)​

Sometimes the canvas can temporarily show invalid combinations while you are editing. A warning panel may list:

  • Pages with too many outgoing links
  • Pages with too many incoming links
  • Circular patterns

Follow the panel guidance: remove bad links and reconnect in a clean order, then save again.

Duplicate pages across funnels​

The Funnels list shows a banner when the same page is used in more than one funnel. Remove the overlap and re-save each funnel so reporting stays trustworthy.

Frequently asked questions​

Can I model A/B splits inside one funnel?

Not with two branches from the same step. Use separate funnels or separate pages outside the funnel model for true splits.

Why must every page be published?

Funnel analytics and redirects assume live URLs. Draft-only pages would break the visitor journey.