A/B Tests tab
The A/B Tests tab is where you read experiment results. Tests are created and managed in the Atomicat platform; this tab is the reporting side.
Opening a test's results​
- From the platform, click View in Analytics on a test card — the experiment opens preselected.
- Or open this tab directly, pick the experiment from the searchable Select experiment dropdown, choose a period, and use Refresh when you need a fresh pull.
The status, type, primary goal, start date, and entry URL appear below the title. If a winner was declared, a Winner badge appears next to the status.
What the report shows​
- Summary cards: visitors, conversions (unique converters), conversion rate, checkout clicks (checkout goals only), best variant / declared winner, and traffic health (SRM).
- Variant details table with lift vs control and a decision badge per variant.
- Variant performance, traffic trend (one line per variant), and conversion trend charts.
- For Traffic split only tests: visitors, page views, and traffic health — conversion rate and best variant show as N/A.
Decision badges​
| Badge | Meaning |
|---|---|
| Collecting data | Not enough visitors yet for a statistical call |
| Leading / Losing / Inconclusive | Statistical read vs control |
| Winner / Not selected | Shown after a winner was declared in the platform |
Learn more​
The full A/B testing documentation lives in its own category: