A/B Testing

Create A/B tests, configure goals, read results, and declare winners.

📄️How to create and activate an A/B test

Create an Atomicat A/B test, choose variants and a goal, then activate edge routing on a Bunny or AWS site.

Configure the right conversion goal for an Atomicat A/B test: traffic split only, checkout click, any button click, click selector, or URL visit.

Open Atomicat Analytics for an experiment, interpret lift and decisions, and declare a winning variant.