Conversion elements
Conversion elements nudge visitors toward action using urgency, progress, social proof, or interactive mechanics.
Elements covered here
| Element | Role |
|---|---|
| Countdown | Time-limited offer or event timer. |
| Progress bar | Step progress, completion meters, or visual funnel position. |
| Star rating | Star display for reviews or quality signals. |
| Roulette | Gamified spinner for discounts or prizes. |
Supporting proof elements such as Testimonial, Selling Point, and FunFact live under Media but pair strongly with conversion sections.
Ethics and policy
- Display accurate timers. Resetting fake countdowns on every refresh erodes trust and may violate advertising policies.
- Roulette and gamified offers should disclose odds or rules where regulations require it.
Measurement
- Fire pixel events on meaningful interactions (for example spin complete or countdown expired) when your media buyer requests them.
- Use Page settings → Pixel usage summary to confirm events bind to the correct element IDs.
Frequently asked questions
Countdown time zone
Timers typically follow the visitor’s local clock or the configuration in the drawer. Confirm behavior with a published test in the target region.
Roulette on mobile
Test touch targets and animation performance; heavy motion can hurt conversion on low-end phones.